Oxford University Press, publisher of the famed Oxford English Dictionary, has set up a website to Save the Words!
http://savethewords.org/
When new words enter the dictionary, antiquated terms are retired . . . until now. Adopt your own word and pledge to use it in everyday conversation. I adopted veteratorian, which means subtle. The site e-mails you an authentic Certificate of Adoption, and for a mere $25, you can have your word printed on a t-shirt!
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